Diana Sarah also known as LadyK is a Communications Strategist and Relational Advisor with years of experience both in the Private and Public Spaces.
Professional Profile
Strategic Communication & Public Relations | Counselling & Psychotherapy | Family Resilience | HR Leadership | Organizational Development & Management
Diana Sarah Kamwine Kafureka is a Communications and Public Relations expert with over 20 years of experience in PR, communications, advocacy, and stakeholder management across the corporate, private, and public sectors.
She is also a compassionate, trained counsellor dedicated to a non-judgmental, person-centered approach that helps clients navigate life transitions, anxiety, and personal growth.
Diana holds a Bachelor’s degree in Communication and Public Relations, a Diploma in Counselling & Psychotherapy, and a Masters in Public Administration. She is competent in administration, management, leadership, and research.
With two decades in the communications industry and 5+ years as a trained counsellor, Diana is skilled in building therapeutic rapport, active listening, and developing tailored coping strategies to improve emotional wellbeing. Her dual expertise allows her to bridge strategic organizational communication with deep human connection.
My Story:
My career has been shaped by two passions: giving organizations a voice and giving people a sense of belonging.
For over 20 years, I’ve worked in communications and public relations, helping institutions tell their stories and build trust with their stakeholders. Along the way, I realized that the same principles apply to people — when you listen without judgment and meet someone where they are, transformation happens.
That realization led me to train as a counsellor. For the past five years, I’ve walked alongside individuals facing anxiety, life transitions, and personal challenges, offering a safe space for healing and growth.
My Mission:
To use the power of communication and compassionate care to help individuals and organizations thrive.
While I continue to serve professionally as a Communications Strategist, my heart is now tuned to working with individuals as they navigate their life’s journey. I believe that when people feel heard, valued, and supported, they gain the confidence to grow, connect, and contribute meaningfully to their communities.